Anogy, a mattress company, decided to shift its management strategy. Anogy knew that social media could help creates the foundation for deep, personal relationships with an increasing number of long-term, loyal customers.
Anogy had one mission in mind – to help people sleep well and live better. Anogy knows that quality sleep plays an important role in our mental and physical health, and it all starts with a good mattress. Our aim was to accelerate Anogy’s digital transformation using social media to provide an exceptional, personalized customer experience.